Account Based Sales (ABS) is the hottest trend in enterprise sales strategies now. It’s a strategy that focuses all of your attention towards landing that one whale of a client/customer (account).
The goal is to create unified and focused activity, ultimately aligning your sales and marketing teams working together in a joint effort
Usually, there’s a lot of confusion around what it means for marketing to support an ABS strategy and how sales should support marketing. Both the teams must work on specific accounts Intandemly.
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Account Based Sales 